Our collaboration with top textile brands has led to exceptional products and innovative solutions that define industry standards.
Integrity and Ethics
Integrity Over Profit
In 1988, after a flood destroyed Ali Embroidery Mills, the founder refused a backdated insurance offer, prioritizing integrity over financial relief. This decision bolstered AEML’s reputation for honesty and set a lasting standard for ethical conduct.
Prioritizing Client Satisfaction with Accurate Billing
AEML discovered a Rs. 350,000 billing error and promptly refunded the client, reinforcing trust and transparency. This action strengthened the client relationship and demonstrated AEML’s commitment to integrity and customer satisfaction.
AEML pioneered embroidery on delicate net fabric, achieving high-quality results through extensive R&D. The company honored its exclusivity commitment, showcasing integrity and setting a new industry standard.
In 2022, AEML mobilized resources to rebuild six flood-affected villages in Pakistan, providing homes, amenities, and medical aid. This effort reinforced AEML’s longstanding commitment to social responsibility and community support.